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The Small Business Marketing Playbook
If you're a small business owner, chances are you’re wearing a dozen hats at once—CEO, bookkeeper, customer service rep, and maybe even...
Cassidy Consulting
Jul 73 min read
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Brand You: Why Personal Branding Isn’t Optional Anymore
If you’re not telling your story, someone else will fill in the blanks. Whether you're leading a team, launching a business, or building...
Cassidy Consulting
Jun 232 min read
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Navigating the Shift Toward Niche Communities
In an era defined by fragmentation, the biggest opportunity for brands isn’t mass appeal—it’s resonance. As platforms become more...

Cassidy Consulting
Apr 162 min read
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2025 Marketing and Communications Trends: Navigating the Future of Brand Engagement
The marketing and communications landscape is evolving rapidly, shaped by technological advancements, changing consumer expectations, and...

Cassidy Consulting
Mar 73 min read
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When to Embrace an Emerging Social Media Platform
Social media is undergoing a seismic shift. As established platforms like X (formerly Twitter) lose users and perceived credibility, new...

Cassidy Consulting
Nov 22, 20243 min read
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Creating Emotional Connections Through Content Marketing: Strategies for Engaging Customers
With content marketing, information alone isn’t enough to capture your audience’s attention. To truly resonate with customers, brands...

Cassidy Consulting
Oct 21, 20243 min read
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Leveraging Influencer Partnerships for Authentic Brand Growth: Best Practices for Selecting and Collaborating
Influencer marketing has become a powerful tool for brands looking to expand their reach and build credibility; however, the key to...

Cassidy Consulting
Oct 2, 20242 min read
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The Power of Storytelling: Techniques for Crafting Compelling Narratives
In the crowded marketplace of today, a compelling brand narrative can set your business apart. Storytelling is not just a marketing...

Cassidy Consulting
Sep 24, 20242 min read
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The Impact of Social Media on Brand Reputation
Social media has become a pivotal force in shaping brand reputation. With every tweet, post, or comment, brands can either build trust...

Cassidy Consulting
Sep 10, 20242 min read
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The Role of AI in Modern Marketing
Artificial intelligence (AI) is no longer just a buzzword—it’s a transformative force driving new levels of efficiency and effectiveness....

Cassidy Consulting
Aug 28, 20242 min read
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Revitalizing Your Identity: The Power of a Brand Refresh
Maintaining a strong and relevant brand identity is crucial. As markets and consumer preferences constantly change, taking a step back to...

Cassidy Consulting
May 23, 20243 min read
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Precision Marketing: How to Accurately Target Your Ideal Audience
The ability to pinpoint and engage your ideal audience is more crucial than ever. Effective audience targeting isn’t just about reaching...

Cassidy Consulting
May 8, 20242 min read
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Transforming Workplace Culture through Effective Communication
In the tapestry of organizational success, effective communication stands as a critical thread. At Cassidy Consulting, we firmly believe...

Cassidy Consulting
Jan 9, 20242 min read
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Navigating Storms: A Guide to Crisis Management in Business
Crisis management is more than a skill—it's an imperative. How a company handles a crisis can define its future, shaping its reputation...

Cassidy Consulting
Dec 20, 20233 min read
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Revolutionizing Marketing: Embracing Digital Transformation
The transformation of marketing strategies from traditional to digital has become imperative. Cassidy Consulting recognizes this shift...

Cassidy Consulting
Nov 21, 20232 min read
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The Essential Guide to Reputation Management in the Digital Age
In a time of instant communication and pervasive social media, reputation management has become a cornerstone of corporate strategy. A...

Cassidy Consulting
Nov 20, 20232 min read
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The Art of Public Relations: Shaping Perceptions in a Digital World
The domain of public relations (PR) has evolved significantly. Gone are the days when PR was confined to press releases and media...

Cassidy Consulting
Aug 1, 20233 min read
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