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Cassidy Consulting
Nov 22, 20243 min read
When to Embrace an Emerging Social Media Platform
Social media is undergoing a seismic shift. As established platforms like X (formerly Twitter) lose users and perceived credibility, new...
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Cassidy Consulting
Oct 21, 20243 min read
Creating Emotional Connections Through Content Marketing: Strategies for Engaging Customers
With content marketing, information alone isn’t enough to capture your audience’s attention. To truly resonate with customers, brands...
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Cassidy Consulting
Oct 2, 20242 min read
Leveraging Influencer Partnerships for Authentic Brand Growth: Best Practices for Selecting and Collaborating
Influencer marketing has become a powerful tool for brands looking to expand their reach and build credibility; however, the key to...
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Cassidy Consulting
Sep 24, 20242 min read
The Power of Storytelling: Techniques for Crafting Compelling Narratives
In the crowded marketplace of today, a compelling brand narrative can set your business apart. Storytelling is not just a marketing...
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Cassidy Consulting
Sep 10, 20242 min read
The Impact of Social Media on Brand Reputation
Social media has become a pivotal force in shaping brand reputation. With every tweet, post, or comment, brands can either build trust...
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Cassidy Consulting
Aug 28, 20242 min read
The Role of AI in Modern Marketing
Artificial intelligence (AI) is no longer just a buzzword—it’s a transformative force driving new levels of efficiency and effectiveness....
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Cassidy Consulting
May 23, 20243 min read
Revitalizing Your Identity: The Power of a Brand Refresh
Maintaining a strong and relevant brand identity is crucial. As markets and consumer preferences constantly change, taking a step back to...
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Cassidy Consulting
May 8, 20242 min read
Precision Marketing: How to Accurately Target Your Ideal Audience
The ability to pinpoint and engage your ideal audience is more crucial than ever. Effective audience targeting isn’t just about reaching...
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Cassidy Consulting
Jan 9, 20242 min read
Transforming Workplace Culture through Effective Communication
In the tapestry of organizational success, effective communication stands as a critical thread. At Cassidy Consulting, we firmly believe...
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Cassidy Consulting
Dec 20, 20233 min read
Navigating Storms: A Guide to Crisis Management in Business
Crisis management is more than a skill—it's an imperative. How a company handles a crisis can define its future, shaping its reputation...
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Cassidy Consulting
Nov 21, 20232 min read
Revolutionizing Marketing: Embracing Digital Transformation
The transformation of marketing strategies from traditional to digital has become imperative. Cassidy Consulting recognizes this shift...
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Cassidy Consulting
Nov 20, 20232 min read
The Essential Guide to Reputation Management in the Digital Age
In a time of instant communication and pervasive social media, reputation management has become a cornerstone of corporate strategy. A...
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Cassidy Consulting
Aug 1, 20233 min read
The Art of Public Relations: Shaping Perceptions in a Digital World
The domain of public relations (PR) has evolved significantly. Gone are the days when PR was confined to press releases and media...
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